When you look back on people who had an excellent year in 2013, one of the artists you can look toward is Nipsey Hussle. The rapper from Crenshaw not only delivered on one of the better projects of 2013, he delivered on one of the most shrewd business motifs in music.
With his Proud 2 Pay movement, he began a grassroots marketing campaign in which he charged people $100 to purchase his album. Billed as “The World’s First $100 Album,” Nip encouraged fans to “Be A Part Of History,” as he only pressed 1,000 CDs, which went on sale October 8 at his Los Angeles pop-up shop.
The word spread like wildfire, and after tailor-making his experience to his core fanbase, he caught the attention of the music world and Roc Nation head honcho JAY Z, who bought 100 copies of the $100 CD. In a recent sit-down with STASHED, the rapper reflects on his whirlwind year which included a dust-up with Complex, assumptions on hood artists not being smart, and many more.
Check out the first two videos under the hood.
Photo Credit: Garrett Kafchinski