Originally launched as an online book store, Amazon has since expanded its business model far and wide with its own e-readers and tablets, along with Amazon Prime, and Emmy Award-winning original programming. The company’s newest venture is pushing its own line of processors.
Jumping further down into the tech rabbit hole, Amazon has announced that it’s now selling ARM-based silicon chips named “Alpine.” Unlike most of Amazon’s products to date, the Alpine processors are not being sold in the company’s online store. The chips are sold directly to the manufacturers and service providers through Amazon subsidiary Annapurna Labs, a chip designer acquired by Amazon last year.
Amazon’s new processors aren’t designed for use with the kind of high-powered computer equipment that Intel chips service. Instead, they’re intended for Wi-Fi routers, storage devices, connected home products, and media streaming devices. The chips come with various connectivity options and up to four processors. Bloomberg points out that the chips are also equipped to meet the needs of data centers, but are better suited for storage and networking purposes. ASUS, Netgear and Synology are among those that are already integrating Amazon’s processors into their own products .
Amazon has yet to reveal whether or not it will start using the Alpine chips in its own devices.[Engadget]
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