Amazon Now Sells Its Very Own Processors, Manufacturers Are Already Buying Them


Originally launched as an online book store, Amazon has since expanded its business model far and wide with its own e-readers and tablets, along with Amazon Prime, and Emmy Award-winning original programming. The company’s newest venture is pushing its own line of processors.

Jumping further down into the tech rabbit hole, Amazon has announced that it’s now selling ARM-based silicon chips named “Alpine.” Unlike most of Amazon’s products to date, the Alpine processors are not being sold in the company’s online store. The chips are sold directly to the manufacturers and service providers through Amazon subsidiary Annapurna Labs, a chip designer acquired by Amazon last year.

Amazon’s new processors aren’t designed for use with the kind of high-powered computer equipment that Intel chips service. Instead, they’re intended for Wi-Fi routers, storage devices, connected home products, and media streaming devices. The chips come with various connectivity options and up to four processors. Bloomberg points out that the chips are also equipped to meet the needs of data centers, but are better suited for storage and networking purposes. ASUS, Netgear and Synology are among those that are already integrating Amazon’s processors into their own products .

Amazon has yet to reveal whether or not it will start using the Alpine chips in its own devices.


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Nate Santos

A born and bred New Yorker, Nate was raised on '90s hip-hop and AND1 streetball mixtapes. In his early college years, he began writing for music blogs and YRB Magazine, while working one of the scummiest jobs known to man, mobile phone sales. He later joined The SOURCE as a Contributing Editor for the print magazine and He has written for XXL magazine, and, among other media outlets. On occasion, he still loses sleep over Game 7 of the 1994 NBA Finals. He often copes with the stress of being a lifelong Knicks fan by adding to his sizable sneaker collection or watching a George Carlin stand-up special.