The Ruggie Alarm Clock Won’t Let You Lose To The Snooze Button [VIDEO]

Ruggie Alarm Clock won't let you hit the snooze button.

We all know the old adage “If you snooze, you lose.” When it comes to getting out of bed in the morning, hitting the snooze button on your alarm can lead to losing not just time, but also money, and in the most unlucky of scenarios, your job. The Ruggie alarm clock is your ultimate weapon in the war on extra, unsanctioned z’s in the morning.

Keeping your phone or alarm clock on your nightstand makes the temptation to hit the snooze button all too real. If you had a late night, or just aren’t a morning person, more than likely you will take that L to the snooze button. It’s just too easy to reach over and make it stop. Created by Winson Tam, the Ruggie alarm clock effectively eliminates that option by making you rise out of bed and place your feet firmly on the memory foam rug device with a built-in touch sensor. In order to deactivate the alarm, both feet must be planted on the Ruggie for a total of three seconds. The process forces you to leave your comfortable bed long enough to get your bearings and accept the fact that it’s time to start your day. The Ruggie alarm clock also makes the awakening less rude by reciting motivational and funny quotes of your choosing (might I recommend these Seinfeld catchphrases to get your morning going). What more do you need from “The World’s Best Alarm Clock”?

The Ruggie alarm clock is now available for purchase via Kickstarter. Check out a demo of the product after the jump.

Photo Credit: Ruggie

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Nate Santos

A born and bred New Yorker, Nate was raised on '90s hip-hop and AND1 streetball mixtapes. In his early college years, he began writing for music blogs and YRB Magazine, while working one of the scummiest jobs known to man, mobile phone sales. He later joined The SOURCE as a Contributing Editor for the print magazine and He has written for XXL magazine, and, among other media outlets. On occasion, he still loses sleep over Game 7 of the 1994 NBA Finals. He often copes with the stress of being a lifelong Knicks fan by adding to his sizable sneaker collection or watching a George Carlin stand-up special.