A new hub for high-quality Latino comedy has arrived (and before you ask, they’ve already slayed Donald Trump in hilarious fashion). Saturday Night Live alums Fred Armisan (Portlandia, Documentary Now!) and Horatio Sanz (Wreck-It Ralph) have partnered with former boss Lorne Michaels’ Broadway Video production outfit to launch Más Mejor.
Más Mejor, which translates to “More Better” in English, will serve as an Internet studio for Latino-focused comedy. The platform will not only create content aimed primarily at millennial Latinos (a demographic that makes up over a quarter of the nation’s millennials), but will also work to launch the careers of future Latino actors and writers. Current names attached to the project include Oscar Nuñez (The Office) and Carlos Alazraqui (Reno 911), and New York City-based sketch comedy troupe Room 28.
Más Mejor’s offerings won’t be housed solely on its website. Adweek reports that content created for the Latino-focused platform will also be distributed through various other outlets, including Telemundo’s website, YouTube, and social media channels.
Latinos are the fastest-growing population in the United States, so it’s a wonder a major player like Telemundo has taken this long to get into the business of digital comedy shorts. The Spanish-language network can only hope the partnership with Más Mejor will help it stay competitive with rival station Univision, who launched digital comedy platform The Flama in 2014. Other competition in the space includes MiTu, a Latino comedy network which YouTube launched in 2012.
Más Mejor will obviously include some videos that are in Spanish (with subtitles), but you don’t have to understand the language to get the humor. For a taste of the comedy Más Mejor is cooking up, check out some of the comedy shorts below, including the hilarious “Toy Collectors,” a documentary-style spoof starring the two SNL-bred stars at the helm of the operation.[Vulture]
Photo Credit: HOLA