With ESPN launching a new eSports website, and the recent debut of the Drone Racing League, it’s evident that the mainstream is starting to embrace sports that are powered by technology. With eSports on the rise, there’s a growing demand for original content that caters specifically to gamers. Looking to strike while the iron is hot, BBC Radio 1 has commissioned a new video game-dedicated program called The Radio 1 Gaming Show.
The new Radio 1 show for gamers stems from a one-off special that aired on December 28, 2015. Inspired to make the show ongoing, the network has enlisted game presenter and YouTuber Julia Hardy to host the monthly program which is said to target “young gamers.” Each episode of The Radio 1 Gaming Show will highlight one specific game, but will also feature game reviews, exclusive first looks, interviews, and updates on games in development.
In a statement to MCV, BBC’s head of visual radio Joe Harland says, “The young gaming audience wants programs about individual titles. You want to make specific programs about specific titles, creating content for specific types of gamer. What we don’t want to do is go out and say ‘this is a show for literally every gamer’, because I don’t think it’s possible to do something so broad.”
The Radio 1 Gaming Show is set to debut on March 11.[MCV]
Photo Credit: Standard.co.uk