Kelechi’s “Spend It” Isn’t Your Average Rap Video [VIDEO]

Kelechi Green Label Sound

If you missed STASHED’s 25 Artists to Watch in 2016, take this opportunity to get acquainted with a very promising emcee who goes by the name Kelechi. Fresh off touring with Waka Flocka, the young Atlanta native drops off a refreshingly honest and humorous visual for his energetic cut, “Spend It.”

In “Spend It,” Kelechi illustrates the merry-go-round of dead presidents with a series of lively scenes inspired by iconic rap videos like Outkast’s “Rosa Parks,” Jay Z & Jermain Dupri’s “Money Ain’t a Thang,” and Mase & Puff Daddy’s “Mo Money Mo Problems.” While the nostalgia enhances Kelechi’s fluid rhymes, it’s his own original contributions that steal the show. Rather than embellish his story in typical rapper fashion, the Atlanta emcee uses video pop-up-style factoids to keep it 100 about everything from the cars and clothes to the filming techniques that you see in the video. The unguarded approach adds a whole new layer of value to an already solid music video.

“Spend It” originally appeared on Kelechi’s Loose Change(s) EP, which released back in February 2015. Currently finalizing his upcoming full-length debut, Before the Quarter, Kelechi decided to bring the song back with a visual for “Spend It” due to an outpouring of fans who championed the record. The original track features Taylor Bennett and Phay, who plays Kelechi’s hypeman in the video. You can download the song, here.

Watch Kelechi’s “Spend It” directed by Wesley Arnold above. Be sure to also check out the rapper’s latest single “Reachin'” ft. Trinidad James and stay tuned for more music off of Before the Quarter, which drops via Mountain Dew/Green Label later this year.

Photo Credit: Green Label

  • SHARE:
Nate Santos

A born and bred New Yorker, Nate was raised on '90s hip-hop and AND1 streetball mixtapes. In his early college years, he began writing for music blogs and YRB Magazine, while working one of the scummiest jobs known to man, mobile phone sales. He later joined The SOURCE as a Contributing Editor for the print magazine and TheSource.com. He has written for XXL magazine, Complex.com and BET.com, among other media outlets. On occasion, he still loses sleep over Game 7 of the 1994 NBA Finals. He often copes with the stress of being a lifelong Knicks fan by adding to his sizable sneaker collection or watching a George Carlin stand-up special.