Just when you thought “Hotline Bling” would go quietly into the night, Drake and T-Mobile have other plans. The OVO rap singer is spoofing his mega hit in a new commercial that the mobile phone #uncarrier will air during Super Bowl 50.
The T-Mobile spot opens with Drake revisiting his “Hotline Bling” dance moves in the same neon atmosphere of his music video for the track. He’s suddenly interrupted by a few of the mobile service provider’s shot callers, who want the 6-god to amend his lyrics for the company’s agenda.
T-Mobile will make the most of Drake’s star power by using the commercial for its Super Bowl campaign. The ad will make its national TV debut Sunday, February 7, when the Denver Broncos take on the Carolina Panthers at Super Bowl 50. You won’t need to check Madden NFL 16‘s Super Bowl predictions to know that Drake just earned another win.
Following Super Bowl 50, Drake will also make his presence felt at NBA All-Star Weekend 2016 in his hometown of Toronto. The Canadian star will coach the Celebrity All-Star Game opposite Kevin Hart on Friday, February 12, and will also drop his OVO x Air Jordan 10 “Black” on February 13 to commemorate the weekend.
— T-Mobile (@TMobile) February 2, 2016
Photo Credit: T-Mobile