The rollout of the Tubular silhouette from adidas Originals has been well received over the past few months, with it becoming one of the faster-moving units in the brand’s recent history. Though we’ve received views of the different colorways and models that are coming our way, adidas has officially kicked off the launch of the contemporary sneaker with an all-new teaser video. Aimed at building buzz for the 2016 spring/summer season, the teaser was released Monday and features quick glimpses of the highly anticipated designs and colors that one can expect for the upcoming season.
This particular video serves as an extension to the teaser released last month, which featured shots of the new NMD models, the “Asian-Arena” pack, and much more. Set in various locations, the somewhat dark video depicts an uprising of youth culture in the face of a monotonous world by displaying strong images of this season’s apparel. The spot also features Parisian musician Kyu Steed and artist Aleali May modeling minimalist colorways of various Tubular models in dominating fashion throughout.
Look for the next wave of Tubular colorways to be made available within the next few weeks. For now, check out the teaser up top in the player and, in case you missed it, check out the Tubular Viral “Geometric” pack for women.
Photo Credit: YouTube