ASICS has established a strong imprint in the lifestyle category these last few years thanks to its work with vibrant colorways and celebrated collaborators on silhouettes like the Gel-Lyte III and Gel-Lyte V. The sportswear brand is now looking to step up its game in the fitness app department.
Jason Jacobs, the co-founder and CEO of fitness startup Runkeeper, announced today that the company will be acquired by ASICS Corporation. According to Jacobs, the companies will work together to develop athletic apparel with digital tracking features. The announcement also assures the app’s current users that Runkeeper will remain a standalone app, and that “not much will change” as a result of the acquisition.
The announcement of the impending deal between ASICS and Runkeeper offered some insight into how the acquisition will result in products that better connect with the consumer. “By putting these two pieces together (digital fitness platform and world-class physical products), you can build a new kind of fitness brand that has a deeper, more trusted relationship with consumers and can engage with them in a more personalized way,” said Jacobs. “Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience.”
Aside from the obvious focus on running, the pairing between ASICS and Runkeeper is a rather organic one. According to Runkeeper’s shoe tracker feature, ASICS running shoes are the most popular running shoe among the app’s users.
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