ASICS to Acquire Fitness App Runkeeper, Will Add Digital Tracking Features to Apparel

ASICS is acquiring fitness app Runkeeper

ASICS has established a strong imprint in the lifestyle category these last few years thanks to its work with vibrant colorways and celebrated collaborators on silhouettes like the Gel-Lyte III and Gel-Lyte V. The sportswear brand is now looking to step up its game in the fitness app department.

Jason Jacobs, the co-founder and CEO of fitness startup Runkeeper, announced today that the company will be acquired by ASICS Corporation. According to Jacobs, the companies will work together to develop athletic apparel with digital tracking features. The announcement also assures the app’s current users that Runkeeper will remain a standalone app, and that “not much will change” as a result of the acquisition.

The announcement of the impending deal between ASICS and Runkeeper offered some insight into how the acquisition will result in products that better connect with the consumer. “By putting these two pieces together (digital fitness platform and world-class physical products), you can build a new kind of fitness brand that has a deeper, more trusted relationship with consumers and can engage with them in a more personalized way,” said Jacobs. “Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience.”
Aside from the obvious focus on running, the pairing between ASICS and Runkeeper is a rather organic one. According to Runkeeper’s shoe tracker feature, ASICS running shoes are the most popular running shoe among the app’s users.
[Tech Crunch]

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Nate Santos

A born and bred New Yorker, Nate was raised on '90s hip-hop and AND1 streetball mixtapes. In his early college years, he began writing for music blogs and YRB Magazine, while working one of the scummiest jobs known to man, mobile phone sales. He later joined The SOURCE as a Contributing Editor for the print magazine and He has written for XXL magazine, and, among other media outlets. On occasion, he still loses sleep over Game 7 of the 1994 NBA Finals. He often copes with the stress of being a lifelong Knicks fan by adding to his sizable sneaker collection or watching a George Carlin stand-up special.