While almost 300 million Twitter users are still enjoying the social media platform just as they always have, the company itself continues to navigate choppy waters. The stock has been tumbling downward for most of the new year, there’s been an exodus of executives, and user growth has been stagnant for some time. It’s clear that something needs to be done to save Twitter. Comedian and devout Twitter user Chelsea Peretti has now released a PSA in which she and some celebrity friends propose a new solution to the company’s troubles.
Written and directed by the Brooklyn Nine Nine star, “Save Twitter” features cameos from several of Peretti’s Nine Nine co-stars, along with Andy Richter and Oscar-nominated actress Jennifer Jason Leigh. The humorous PSA shows each celeb praising Twitter for its positive impact on their lives, before working in the big ask, delivered by Peretti herself. Her proposed solution: rich people.
All jokes aside, Twitter has been testing several strategies to attract new users. Some of the changes the social media platform have been weighing include a dedicated GIF button and dramatically expanding the number of characters in a tweet.
Watch the PSA above to see Chelsea Peretti and friends petition the 1% to save Twitter from a potentially devastating demise.
Photo Credit: NBC