Rihanna and PUMA Unveil The New Fenty Trainer [PHOTOS]

rihanna PUMA fenty trainer

After her joint collection with PUMA made its New York Fashion Week debut, Rihanna continues her imprint on the fashion industry with the reveal of her latest sneaker collaboration with the brand. The Fenty Trainer, which was unveiled Wednesday, follows the successful release of Rihanna’s last release with PUMA: the “Creeper.” The new silhouette is just the latest in a string of celebrity dealings for PUMA, coming after the announcement of their latest blockbuster deal with Kylie Jenner.

The dramatic silhouette features a striking design that employs a high tongue and back tab. The sneaker continues the trend of tonal schemes, arriving in three colorways officially dubbed as “Whiteout,” “Blackout,” and “Red Alert.” In addition, the model ditches traditional lacing, which gives the sneaker a futuristic feel.

The Rihanna x PUMA Fenty Trainer will be available at select PUMA retailers, such as Rise, starting February 26.

Photo Credit: Highsnobiety

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Danielle Howe

Danielle Howe is a New York City-based writer that is here for all things funny, uplifting, silly, and occasionally inappropriate. The quirky (and somewhat awkwardly extroverted) twenty-something graduate of Northeastern University is far from what you would expect — dabbling in all areas of urban, pop, and underground culture while finding a way to combine it all. Her interests include full time fangirling for Beyonce, Bruno Mars, and all of her awesome indie musician friends, making a mess of her social life, and finding awesome new places to brunch on weekends.