Snapchat looks to be the next major social media platform that incorporates in-app shopping. According to Snapchat board member Joanna Coles, Hearst’s Snapchat channel “Sweet” will inevitably “morph into an e-commerce platform so you will be able to buy from it.”
The addition of e-commerce to Snapchat should come as little surprise. Social media channels like Instagram, Pinterest and Twitter have all already brought in-app shopping into the fold. Snapchat isn’t a complete stranger to the business of online shopping either. Last May, the company invested in shopping app Spring.
When Snapchat will introduce in-app shopping features like a buy button is anyone’s guess at the moment. Though social networks providing e-commerce has yet to be a huge draw for retailers, Snapchat could be getting in on the trend at the right time. A January report by The Washington Post indicates that social media platforms accounted for 1.8% of online sales this past holiday season.[Racked]
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