Snapchat Wants to Add In-App Shopping Like Instagram and Pinterest

Snapchat to add e-commerce features

Snapchat looks to be the next major social media platform that incorporates in-app shopping. According to Snapchat board member Joanna Coles, Hearst’s Snapchat channel “Sweet” will inevitably “morph into an e-commerce platform so you will be able to buy from it.”

The addition of e-commerce to Snapchat should come as little surprise. Social media channels like Instagram, Pinterest and Twitter have all already brought in-app shopping into the fold. Snapchat isn’t a complete stranger to the business of online shopping either. Last May, the company invested in shopping app Spring.

When Snapchat will introduce in-app shopping features like a buy button is anyone’s guess at the moment. Though social networks providing e-commerce has yet to be a huge draw for retailers, Snapchat could be getting in on the trend at the right time. A January report by The Washington Post indicates that social media platforms accounted for 1.8% of online sales this past holiday season.


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Nate Santos

A born and bred New Yorker, Nate was raised on '90s hip-hop and AND1 streetball mixtapes. In his early college years, he began writing for music blogs and YRB Magazine, while working one of the scummiest jobs known to man, mobile phone sales. He later joined The SOURCE as a Contributing Editor for the print magazine and He has written for XXL magazine, and, among other media outlets. On occasion, he still loses sleep over Game 7 of the 1994 NBA Finals. He often copes with the stress of being a lifelong Knicks fan by adding to his sizable sneaker collection or watching a George Carlin stand-up special.