It’s been a big day for West Indian culture, as Rihanna’s video for “Work” (which was heavily influenced by the dancehall music scene), hit the web earlier Monday to a relatively successful reception. Continuing on that trend, Stussy gives us an even deeper look into the rich culture of the West Indies with their latest spring 2016 lookbook. The new campaign follows up on the California-based brand’s Peter Tosh-inspired collection from last year, reaffirming their affinity for the Jamaican culture.
Photographed by Tyrone Lebon in various settings around Jamaica, the lookbook features Jamaican men, women, and children donning various pieces from the upcoming collection. Paying homage to the vibrant lifestyle of Jamaicans all over the island, the lookbook captures the dancehall scene, the sunny atmosphere, and the overall beauty of the island – and offers fans of the collection a raw and unique look at the people who directly influenced it.
The new spring 2016 Stussy collection is now available online and in all Stussy stores globally. Check out the impressive shots up top in the gallery now.
Photo Credit: Tyrone Lebon/Stussy