Sephora and Sundial Brands Team up for Exclusive Haircare Line Honoring Madam C.J. Walker


Sundial Brands, the manufacturer behind natural skin and hair care gurus Nubian Heritage, have teamed up with cosmetic giant Sephora for an all-new venture. Announced Monday, the two companies have launched an all-new hair care line dedicated to Madam C.J. Walker – America’s first female self-made millionaire.

The line features four collections that address the cleansing, treatment and styling needs of all hair textures, including three styling collections: Brassica Seed and Shea Oils Collection (Smoothing/Style-Extending), Coconut and Moringa Oils Collection (Frizz Fighting/Humidity-Blocking), and Jamaican Black Castor and Murumuru Oils Collection (Curl-Defining/Moisture-Sealing). Additionally, the line also includes one treatment collection – Dream Come True Collection – that aims to intensely treat dry or damaged hair. Each can be used for treatment, conditioning, or for refreshing hair in between washes. As an added bonus, each line can be blended together to create a personalized and seamless experience for the user.

“Madam C.J. Walker was the first person to devise and scale a business model that addressed the hair care and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands in a press release. “Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture with a new standard of beauty – their own. We’re bringing back more than a brand – we are introducing a new beauty culture.”

The new Sephora x Sundial Brands Madam C.J. Walker Collection will debut exclusively at Sephora stores across the country and online, starting March 4.

Photo Credit: Sundial Brands

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Danielle Howe

Danielle Howe is a New York City-based writer that is here for all things funny, uplifting, silly, and occasionally inappropriate. The quirky (and somewhat awkwardly extroverted) twenty-something graduate of Northeastern University is far from what you would expect — dabbling in all areas of urban, pop, and underground culture while finding a way to combine it all. Her interests include full time fangirling for Beyonce, Bruno Mars, and all of her awesome indie musician friends, making a mess of her social life, and finding awesome new places to brunch on weekends.