A New “Attitude Era?” WWE Reportedly Going With “Edgier Product” Heading Into ‘Mania


Were you taken aback just a little bit when Vince McMahon told his son Shane on Monday Night RAW that he’s going to give him “one last f*cking beating?” How about when Roman Reigns was left a bloody mess at the end of that same show by the WWE’s COO and World Heavyweight Champion, Triple H? The week before that, Goldust definitely simulated ejaculating on a woman’s chest with a champagne bottle. Well, according to reports, none of those very un-PG moments were a coincidence.

“I’ve been told that it’s going to be an edgier product at least from now until Mania,” said wrestling insider Bryan Alvarez. “They’re going to be pushing the envelope.” As the WWE is pretty strapped of its top stars due to injury heading into the company’s biggest show, this is a pretty creative way to get people interested in the product.

Now, F-bombs, blood and sexual innuendo might be good enough to get casual fans back interested into the product but it can’t necessarily be counted on to fill 100,000 seats in AT&T Stadium in Dallas, TX. The WWE has felt entirely too safe in the past couple of years creatively, and getting a little TV-14 or MA might be just what the company needs to get its mainstream appeal to match its currently stellar in-ring quality.

The WWE enjoyed its biggest boom when the content of the show was geared toward a more mature audience and led by transcended talents like The Rock, “Stone Cold” Steve Austin, Mick Foley, Triple H and The Undertaker. Are we heading towards a similar era? Is Attitude Era 2.0 on the horizon? Only time will tell as we head into WrestleMania 32.

Photo Credit: WWE

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Kazeem Famuyide

Former online editor of TheSource.com and Senior Editor at Hip-Hop Wired, Kazeem Famuyide has now taken his talents to help create and head the new online platform, STASHED. He's also a regular on MTV2's "Uncommon Sense With Charlamagne" and has been featured on BET, VH1, Complex, Essence and Revolt.