A week after Snapchat introduced custom geofilters that users can tailer to events big and small, the social media app debuted its new web player during the 88th Academy Awards. Visitors to Snapchat.com received updates from the Oscars via a rolling Live Story. The launch of the new feature marked the first time that both Snapchat users and non-users alike could view its video content beyond the confines of its mobile app.
In order to provide live coverage from Hollywood’s biggest night, Snapchat had boots on the ground reporting from the red carpet and capturing behind-the-scenes Oscar moments. The Live Story for the awards show featured captions commenting on things like the night’s fashions, and even used a custom Oscars filter.
Snapchat’s new web player will give desktop and laptop users the opportunity to check out the app’s content directly. Snapchat Stories having an actual URL inevitably means that content on the app will be more shareable than before. The ability to share Snapchat content across platforms would allow the app to compete with Twitter Moments and, in some cases, Facebook’s Sports Stadium feature.
Snapchat has yet to confirm whether or not the web player will be available for all users or remain exclusive to Live Stories curated by the app’s staff. Whether or not the average user gets to upload their Stories to a web player, Snapchat making content embeddable on third-party websites would raise metrics for advertisers, who’d benefit from an increase in the reach of Snapchat ad campaigns.
The launch of Snapchat’s web player appears to be the latest in a growing number of initiatives that Snapchat is taking on to generate revenue. Other recent undertakings intended to help the company turn a profit include the addition of an in-app shopping function similar to that of Pinterest and Instagram.
You can watch the entire Oscars Story now on Snapchat.[TechCrunch]
Photo Credit: Snapchat