NBC, ABC Bans New Lane Bryant “#ThisBody” Ad Due to “Indecency” [VIDEO]


In a move that’s sure to get more than a few talking, NBC and ABC have reportedly voted to ban a Lane Bryant commercial featuring plus-sized models. The 30-second spot, which features models (including Precious Lee and Sports Illustrated cover star Ashley Graham) donning lingerie for the “#ThisBody” campaign, was rejected by the networks “as-is” due to its revealing nature.

A rep for NBC commented on the reported ban, stating that the unaired TV commercial could still be approved if Lane Bryant agrees to edit the spot to fit federal guidelines. “As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines,” said NBC to The Daily News. “The ad was not rejected and we welcome the updated creative.”

A rep for Lane Bryant responded as well, stating “I don’t think these models are any more nude than any other models we’ve seen on TV.” The rep continued by stating that the ad was meant to be a playful expression for all body types and serves as an attempt to break the strict body image laws of the fashion industry. “This was not a hard-hitting conversation about body positivity. This was a playful way to engage our women and all women.”

Interesting. Watch the ad up top in the player and be sure to let us know your thoughts.

[via The Grio]

Photo Credit: YouTube

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Danielle Howe

Danielle Howe is a New York City-based writer that is here for all things funny, uplifting, silly, and occasionally inappropriate. The quirky (and somewhat awkwardly extroverted) twenty-something graduate of Northeastern University is far from what you would expect — dabbling in all areas of urban, pop, and underground culture while finding a way to combine it all. Her interests include full time fangirling for Beyonce, Bruno Mars, and all of her awesome indie musician friends, making a mess of her social life, and finding awesome new places to brunch on weekends.