Kanye West Announces “The Life of Pablo” Pop-Up Shop in New York City

Kanye West The Life Of Pablo Pop Up Shop

This weekend, Kanye West is giving lovers of his album The Life of Pablo a chance to score gear inspired by his seventh studio album. The “Ultralight Beam” rapper tweeted today that a “The Life of Pablo” pop-up shop will be opening tomorrow in New York City’s Soho neighborhood. The pop-up shop serves as the third for the rapper, following his pop-up shops for 2013’s Yeezus and 2011’s Watch the Throne, his joint album with Jay Z.

Although West didn’t exactly specify what items will be available at the pop-up shop, expect for the merch to be similar to the garments he sold at his YEEZY Season 3 fashion show and TLOP listening session at Madison Square Garden last month. Included in that drop were hoodies, which retailed for $90, and long-sleeved TLOP tees that retailed for $40.

As expected for any Kanye West-related event, anticipate a seriously long wait time for you to get your hands on the new merch. Located at 83 Wooster St., the official “The Life of Pablo” pop-up shop will run from March 18-20, with doors opening Friday from 4-8 p.m. and Sat-Sun 12-8 p.m.

Photo Credit: The New Yorker

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Danielle Howe

Danielle Howe is a New York City-based writer that is here for all things funny, uplifting, silly, and occasionally inappropriate. The quirky (and somewhat awkwardly extroverted) twenty-something graduate of Northeastern University is far from what you would expect — dabbling in all areas of urban, pop, and underground culture while finding a way to combine it all. Her interests include full time fangirling for Beyonce, Bruno Mars, and all of her awesome indie musician friends, making a mess of her social life, and finding awesome new places to brunch on weekends.