The biggest hip-hop concert on the planet is taking its talents to Tokyo. HOT 97 has signed a multiyear license agreement with Japan-based Avex Live Creative (ALC) to bring Summer Jam to Tokyo in July of 2016. Hip-hop and Japanese culture have been intertwined for decades, and Hot 97 bringing its long-running festival overseas is looking to be a prime example of that.
“HOT 97 Summer Jam Tokyo reinforces the global awareness and significance of the HOT 97 brand and the groundbreaking DJs who play such an important role in breaking and cultivating hip-hop’s top past, present and, without question, future performers,” said Patrick Walsh, President of Emmis Communications. “HOT 97 has a passionate following in Japan and hip hop is experiencing enormous growth in popularity among Japanese millennials. We look forward to working with our partners to deliver an authentic HOT 97 Summer Jam experience to the growing legion of Japanese hip hop fans and share the experience with our American listeners as we promote the groundbreaking event to our audience in New York and all over the United States. Our goal is to add another significant event to a country so rich in history and culture.”
Summer Jam Tokyo will take place Friday, July 29, 2016 at Zepp Tokyo. The lineup, which will not only include some of the hottest names in hip-hop known throughout the world, but also the biggest hip-hop acts in Japan, will be announced at a later date. The OG version of HOT 97’s Summer Jam at MetLife Stadium will take place Sunday, June 5, 2016.
Photo Credit: MusicTimes