Beyoncé Does Wonderful Beyoncé Things With New “Ivy Park” Fitness Line

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After news of her new clothing line with retail giant Top Shop surfaced a few months ago, Queen of the World Beyoncé has officially launched her latest non-musical venture. “Ivy Park,” the new collection exclusively from the singer, features a line of curated fitness gear for the upcoming spring/summer season. The line will be produced in tandem with fashion mogul and Top Shop head honcho Philip Green, with both sharing equal ownership over the collection.

Lined with trend-conscious workout apparel, the womenswear collection features a range of leggings, sports bras, tops, and accessories that employ bold branding and monochromatic color schemes. “My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance,” Beyoncé commented during the accompanying video for the launch. “True beauty is the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.” Ivy Park will also an affordable price point, with prices ranging from $20 upwards to $150 in North American markets.

Ivy Park’s debut spring/summer 2016 collection will drop April 14 at Topshop, Nordstrom, and Zalando, as well as online at Ivy Park’s official webstore. Watch the compelling campaign video up top in the player now.

Photo Credit: YouTube

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Danielle Howe

Danielle Howe is a New York City-based writer that is here for all things funny, uplifting, silly, and occasionally inappropriate. The quirky (and somewhat awkwardly extroverted) twenty-something graduate of Northeastern University is far from what you would expect — dabbling in all areas of urban, pop, and underground culture while finding a way to combine it all. Her interests include full time fangirling for Beyonce, Bruno Mars, and all of her awesome indie musician friends, making a mess of her social life, and finding awesome new places to brunch on weekends.